What is The 3P Initiative?

In a world of complex business strategies and shifting market trends, we believe the most powerful measure of a company’s success is profoundly simple: the quality of its people.

This is the foundation of The 3P Initiative. But what do the "3 P's" really stand for?

They are the core of our guiding philosophy: Perception Perceives Perspective.

This is the principle that by intentionally changing the way we look at our business community, we can fundamentally change its reality for the better. We are on a mission to shift the lens from a narrow focus on profit to a wider view that celebrates purpose and people.

Moving Beyond "Human Resources"

For too long, the business world has operated on a transactional model of "human resources." It sees employees as assets to be managed. We see a better way. Our initiative was created to partner with companies that choose to cultivate "people"—individuals with character, passions, and deep roots in our community.

Our Program: A New Standard for Business

The 3P Initiative is a professional consulting and marketing service that provides a formal framework to celebrate these exceptional people. We don't just give out awards; we provide a complete system for our partners to:

1. Celebrate Their Champions: Formally recognize the unsung heroes who are the backbone of their team.

2. Amplify Their Brand: Turn that recognition into powerful, authentic marketing that showcases their positive company culture.

3. Measure Their Impact: Use our proprietary "Community Impact Score" (CIS) to prove their commitment to making Huntington a better place to live and work.

We are a mission-driven company dedicated to proving that investing in people is the best business decision a company can make. By recognizing the company and celebrating the person, we are building a stronger community, one champion at a time.

When you change your perspective, the entire picture changes. So, what do you see when you look at a business? We see the people who are its true, vibrant heart. Our mission is to bring the person into focus.